PVR Pictures cooperates with the French Embassy in India To promote cultural diversity in France by showing French films, a powerful medium of expression. PVR Director’s Cut, Vasant Kunj’s first ever multi-city event in New Delhi took place last week with a special screening of PVR Pictures’ release, ‘Notre-Dame On Fire’, a French film (with English subtitles).
The film was screened under a special invitation by His Excellency Emmanuel Lenin, Ambassador of France to India. Notre-Dame On Fire is an internationally acclaimed French language film based on the Notre Dame Cathedral fire on April 15, 2019. It will be shown across India in select theaters on June 24 in its French version with English subtitles.
Directed by Academy Award winning filmmaker Jean-Jacques Anod, the film is released by PVR Pictures and comes at a time when international entertainment content and multilingual dubbed Hollywood movies are creating a lot of oomph in India with a huge following. PVR Pictures recently brought the magic of sexy K-Pop band BTS (Bangtan Sonyeondan) to India with a live performance of their concert from Seoul, South Korea.
On this occasion, His Excellency Emmanuel Lenin, Ambassador of France to India, said, “France and India are partners in creativity and innovation. This is why India’s participation in the Cannes Film Festival 2022 as a guest of honor at the Marché du Film was so successful. We want to bring our audience, our artists and our film industries closer together. The Embassy of France appreciates the efforts of PVR Pictures to bring French cinema to India to the delight of Indian and French audiences. French is the most popular foreign language for Indian students. The promotion of French cinema also helps in strengthening ties and cultural cooperation between the two countries.”
The film reiterates PVR Pictures’ ongoing engagement with global producers in order to bring the best of world cinema to Indian audiences, including many great French films. Several of her Oscar-nominated films formed part of the 2022 edition of the 3-week-long Oscar Film Festival hosted by PVR in March. Continuing its leadership in independent film distribution and announcing the most significant title commitment to the country’s growing foreign film market, PVR Pictures’ content pipeline was created as a strategic response to the impact of the ongoing global pandemic.